A vibrant marvel in running gear, The Hoka ‘Awaken Energy’ concept takes inspiration from the color aura phenomenon that is captured by photography. Results create a unique blending of colors, which visually describes the subjects aura reading or their personality based on the color present in the photograph. This visual depiction is brought to life through all over print, logo/graphics and trims on footwear & apparel. -
Creative Direction / Graphic & Print Design
