Hoka footwear is a brand that is revolutionizing the running and outdoor footwear industry. These innovative shoes provide a unique combination of comfort, stability, and performance-enhancing features. Working in-house with the product and design teams to assess and distinguish how the brands identity would be best expressed, visually on footwear. Looking across product-type classifications and making industry based decisions on how to best treat and position the logo, from the track to the trails.  

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Creative Direction / Strategy / Graphic Design